Apple event: the good and the why?

Let's start with a recap of today's announcements.

The MacBook Pro 13" is getting the retina treatment while the iMac and the Mac Mini are getting an update.The new iMac with thin bezel display looks amazing and the new MacBook was a must after the Retina 15" version.

The iPad Mini was announced with specs similar to what was in te rumors in the last days: no Retina display, 329$ starting price with 16GB and WiFi.

In my opinion both the lack of Retina and the price are quite disappointing. I should add that the thin bezel on the sides is, still in my opinion, a bad choice: that's exactly the place I usually hold the tablet! But I should try it to give a fair judgement. Anyway, as I concluded before, they will sell tons of iPad Mini despite all of that. Apple magic!

Now that we're done with the good and the so-and-so let's get to the real "why did you do that?" point: the fourth generation iPad..

Some exciting weeks to come

Seems like the big guys are getting ready for a holiday season announcement battle:

• Apple, October 23: iPad Mini and maybe something more. Rumors hint at a minor iPad refresh and maybe some Retina MacBook Pro 13"
• Microsoft, October 26: Windows 8 and Surface
• Google, October 29: Nexus G, refresh of the Nexus 7 plus a possible Nexus 10 and Android 4.2 announcement
• Microsoft, October 29: Windows Phone 8 and devices

 All together that's huge news that could really change some of the mobile market in the months to come. In the next series of posts We'll dive in these announcements and add some thoughts on what they may mean for us.